SAVE THE DUCK
Brand value film "Extreme Respect"
SAVE THE DUCK
Brand value film "Extreme Respect"
”If we can protect you at 8848 meters , we can protect you everywhere.”
ASK
In 2019 vegan climber Kuntal A. Joisher was the first man ever to reach the summit of Everest without wearing any animal products. This was made possible by an exclusive suit made by Save The Duck, who decided to tell the story of this adventure.
WORK
We created the storytelling for this venture with Extreme Respect, the brand value film Save The Duck: a four-part storyline featuring the leading brand of 100% animal free down jackets and Kuntal A. Joisher, a story of shared values, respect for every form of life and genuine passion.. In addition to devising the creative concept of the docufilm and organizing the shooting, we worked on defining the social communication strategy, the press campaign and the advertising budget management.
RESULT
Coverage: 3.3M. Impression: 12M ThruPlay: 46k