inversis bank
ATL campaign
We create from zero the positioning of Inversis Bank, one of the leading investment banks in Spain.
The challenge was that the type of person they wanted to speak to, did not exist then. Our target profile had a specific character but could be anywhere. They were people who didn´t want to wait until their bank will give them benefits. They were independent, demanding and risky persons. So we decided to create a new category and define it as the evolution Saver: "The Homo Inversis".